Corebrand study indicates crisis
The Corebrand study released today shows that Microsoft brand declined 21 points in the Power Brand ranking. No other corporation fell that much.
Each year we conduct 12,000 telephone interviews among business leaders to
- measure their perceptions of some of the world’s best corporate brands. Respondents are business decision-makers from the top 20% of U.S. businesses.
- This senior business audience (VP level and above) represents the investment community, potential business partners, and business customers across 49 key industries. 400 respondents rate each company per year; 1,200 companies are measured each year.
- We collect financial performance data and communications investment information to understand the support behind and impact of these brands.